For the Mile Collection’s European premiere, we invited Stockholm design Studio HAHA and florist Christoffers Blommor to collaborate. The end result saw our collection enveloped in wildflowers and plants, contrasting the geometry of the Mile with the organic, uncontrollable aspect of nature—a buzzing, vibrant atmosphere where viewers could almost smell the colours.

Stockholm, 2018

Model: Mile Collection variation, standard colours powder coated aluminium
Set Design: HAHA Studio
Florist: Christoffer Blommor
Location: Axel Arigato Boutique